Income shall be the demonstration of how useful people perceive the product to be, hence:

🌟 Structure around what is most useful, not most profitable.

🚲 Do the most basic that works nicely.

🪙 Charge the highest price that isn’t expensive for most clients.

💰 Structure pricing so income comes from a diversity of clients, hence ownership is also distributed.

🎯 Sell only to people that need and want it.

💪 Be real. Don’t say it, do it.

🧠 Favor the problems nobody else will solve, and delegate the rest.

🗨️ Take all views, including yours, as neither completely wrong or right.